Why Your Headshot Is Probably Selling You Short (and How to Fix It)
- Jenn Eisenmann
- Oct 8
- 2 min read
Let’s be real - most headshots look like they were taken five years ago… in a fluorescent-lit office… on a Tuesday afternoon when you hadn’t had coffee yet.
If that sounds familiar, your photo might be doing more harm than good.
Your headshot is the first handshake people have with your brand - online and off. Whether you’re a business professional, real estate agent, or creative, that tiny square image is shaping first impressions long before you ever get the chance to.
So if it’s time for a change, here’s how to make sure your headshot actually works for you, not against you.
1. Ditch the Stiff & Generic
You don’t have to look like everyone else on LinkedIn. A strong headshot is confident, approachable, and shows a bit of your personality. Cookie-cutter backdrops and tight smiles feel outdated.
At Ink & Frame Studio, we focus on expression and energy by capturing that “you caught me mid-laugh but I still look professional” vibe that feels genuine, not posed.
2. Show Your Brand Personality
Your photos should feel like your brand. If you’re bold and creative, let’s shoot with dynamic lighting and angles. If your business is clean and refined, we’ll keep it crisp and minimal.
You don’t have to choose between professional and personal, you can be both. That’s the magic of a well-directed branding session.
3. Lighting, Angles, and Guidance Matter (A Lot)
You shouldn’t have to know your best side, that’s our job. We guide every pose and expression so you feel relaxed and confident. Combine that with studio lighting (that flatters everyone) or natural light setups, and you get results that look polished and real.
4. Update Regularly
Your business evolves and your image should, too. If your headshot is older than your favorite playlist, it’s time for an update. Consistency across your website, email signature, and social media builds instant trust and recognition.
5. Make It Easy on Yourself
Getting great photos shouldn’t feel complicated. We make the process simple- easy scheduling, expert direction, and fast turnaround. You’ll get a gallery of professional, fully edited images ready to use anywhere.
Your headshot tells your story before you even speak, so make it a story worth remembering.
Whether you need a fresh LinkedIn update or a full brand shoot, Ink & Frame Studio helps you show up as your most confident, authentic self.
📍 Located in St. Augustine, Florida, serving Jacksonville and Northeast Florida.
📸 Ready to elevate your image?
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